Our story
A quarter century
of making love visible
Jane Amor was not born in a boardroom. It was born in a belief that every woman deserves a gown made entirely for her, by someone who genuinely cares.
2000
Where it began
Over 25 years ago, Jana first picked up a needle and thread with a singular ambition: to make women feel extraordinary. What began as a deep love of fabric and silhouette grew into a lifelong vocation one guided by craft, patience and the belief that every bride deserves something made only for her.
2012
The couture years
Through years of dedicated practice, Jana refined her signature approach lightweight construction, meticulous handwork and a genuine devotion with each client. Brides began to seek her not because of marketing, but because of word of mouth and the quiet truth that no other gown felt quite the same.
2020
Every bride, every story
Jana's commitment to inclusion led to work that few bridal designers have undertaken designing for wheelchair users, Paralympic athletes and brides with unique physical requirements. Each gown a testament to the belief that beauty is not a standard shape.
2026
The Folkestone Boutique is open
Jane Amor now welcomes brides into a beautifully considered space in the heart of Folkestone, Kent. A calm, private, beautiful setting for the beginning of your bespoke journey. Virtual consultations available for brides across the UK.
Jana, designer & founder
Every gown begins
with a conversation
I started making gowns because I believe in the power of craft the idea that something made by hand, with love, carries an energy that manufactured things simply cannot replicate.
Over 25 years I have had the privilege of making gowns for extraordinary women each one different, each one deserving something entirely her own. That belief has never wavered.
When you work with me, you work with me and my team, making sure your gown is the most beautiful thing you have ever worn.
Jana x
25 years in the making
A glimpse into Jana's world
What brides say
Words from the women
who wore Jana's gowns.
★★★★★
Jana from Jane Amor was amazing from start to finish. She created the most beautiful custom dress for my wedding awards night, the fit, detail, and overall finish were just perfect. Her attention to detail and ability to make you feel at ease was second to none. I felt incredible wearing it and had so many compliments. Highly recommend!
Jerry Ford.
Jane Amor · June 2026
Google review
★★★★★
absolutely amazing service from Jana! she made my wedding dress fit perfectly & made me feel comfortable at every visit. she also let me have an extra trying on session before bringing my dress home all perfectly steamed & looking beautiful. i'm so grateful for everything she did! & so reasonably priced too! would definitely recommended!
Mary Grant.
Jane Amor bride ·
Facebook review
★★★★★
A huge thank you for everything you did with my wedding dress! It was absolutely beautiful, I felt so comfortable in it, and I couldn't have been happier. You went above and beyond, especially bringing it to the venue for me the day before, I'm so grateful for all your care and effort. Truly made my day even more special! xx
Emma Bailey.
Jane Amor bride
Facebook review
★★★★★
We are very happy to be visiting with you again in a couple of weeks to review your fabulous designs for the wedding dress! We were inspired on our first visit by your understanding of requirements and by your knowledge and enthusiasm! Excited to see colour and fabric swatches and to make a final selection! See you soon.
Linda Walden, Jane Amor bride
Facebook review
★★★★★
I just wanted to say a massive thank you for designing my perfect wedding dress. After visiting over 10 bridal shops I finally found a beautiful dress by Jane Amor. I loved it from the moment I saw it. We had the most amazing wedding day.
Susane, Jane Amor bride
Direct review
5.0
Google rating
5.0
Facebook rating
100%
Recommend Jana
Worn a Jane Amor gown?
Jana would love to hear from you.